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Marketing Calculators

Marketing Calculators

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Measure advertising efficiency and ecommerce unit economics with transparent formulas. These tools separate spend, traffic, conversions, revenue and fees so the meaning of each result remains visible instead of being hidden behind a proprietary score.

14 focused toolsMarketing metrics should be compared using the same attribution window, revenue definition and reporting period. A good advertising metric does not automatically mean a campaign is profitable.
ROAS CalculatorCalculate return on ad spend as a multiple and percentage from attributed revenue and advertising spend.CPC CalculatorCalculate average cost per click from campaign spend and the number of recorded clicks.CPM CalculatorCalculate cost per thousand impressions from advertising spend and total recorded impressions.CTR CalculatorCalculate click-through rate from clicks and impressions and express the result as a percentage.Conversion Rate CalculatorCalculate conversion rate from completed conversions and the number of visitors, clicks, sessions, leads, or other eligible opportunities.Cost Per Lead CalculatorCalculate average cost per lead from acquisition spend and the number of leads generated.Cost Per Acquisition CalculatorCalculate average cost per acquisition from campaign or acquisition spend and completed acquisitions.Average Order Value CalculatorCalculate average order value from revenue and completed orders for the same reporting period.Ecommerce Break-Even ROAS CalculatorEstimate break-even return on ad spend from average order value and variable costs including COGS, fulfilment, fees, and other per-order cost.Marketplace Fee CalculatorEstimate marketplace and payment fees, net payout, and effective fee percentage from sale value and configurable fee inputs.Customer Acquisition Cost (CAC) CalculatorCalculate blended customer acquisition cost from advertising, payroll, tools and other acquisition spend.Customer Lifetime Value (CLV) CalculatorEstimate revenue and gross-profit customer lifetime value and compare it with CAC.Ecommerce Profit CalculatorEstimate store profit after product costs, advertising, fees, refunds and fulfilment.Shipping Profit CalculatorEstimate per-order contribution after shipping, packaging, fees and product cost.

How to Use This Calculator Directory

Choose the calculator that matches the metric or technical question you are trying to answer. Keep source values from the same reporting period or technical scenario, use the units stated by the calculator, and review the formula shown with the result. The directory itself is intentionally ad-free so calculator navigation remains visually distinct from advertising.

Marketing metrics should be compared using the same attribution window, revenue definition and reporting period. A good advertising metric does not automatically mean a campaign is profitable. Save the assumptions with any result that will be shared or reused, particularly when a percentage, fee basis, bitrate, pixel density or campaign attribution definition could be interpreted in more than one way.

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